Course Title: Design Semantics and Communication Theory
This course introduces Semiotics and Semantics; Communication theories, Semantic perception and constructs in Design. Emotion as a semantic construct in Design, Affective components in computing, products, and visuals. Interactive experience and cognation, Flow and the semantics of experiential designs. Semantic analysis of design classics- case studies. Semantics models – Fuzzy based modelling. Semantic transfer in conceptualization and visualization. Indian aesthetics and semantics – cultural and ethnographical issues.