Minor in Design | Department of Design

Minor in Design

Design Minor Program started in Monsoon 2014 semester intends to acquaint undergraduates of SNU with the fundamentals of design, and designing. In this program, students get a unique opportunity of working in multi-disciplinary groups and explore problem-solving through practice-based learning. 

In the background of a rapidly changing global economy, design is expected to provide students with a much broader perspective of 21st Century problems and professional exposure. Currently, few Indian Universities offers such an opportunity to the undergraduates. It is expected to give them an edge over other undergraduates, making them adept for a wide range of placements. After the completion of the Design Minor program, one can expect the following learning outcomes: 

  • Exposure to Design as a field of study: Student gets an overview of Design as a field of study and acquires sufficient knowledge, and skills to compete in design related competitive exams (if they wish to pursue it further). 
  • Trans-disciplinary: Students get exposed to working in multi-disciplinary groups and learn creative problem-solving. It makes them capable of transforming disciplinary boundaries, enabling them to see the bigger picture. 
  • Design Thinking Approach: Students acquire Design Thinking skills enabling them to apply it either in their own discipline or professional life.

Key Information

Department 
Design
School 
School of Humanities and Social Sciences (SoHSS)
Contact 
Dr Vikash Kumar
385
vikash.kumar@snu.edu.in
Time to Start 
Third Semester
No. of Credits
20
Minor Eligibilty 

The design minor program is open for all the undergraduate students of SNU who have successfully completed their first 2 semesters in their degree program. Students who have completed 3 semesters or more are not eligible for the program but may take design courses as UWE, provided seats are available. 

Department of Design invites application for Design Minor every Monsoon Semester and admits 20 students per batch. In case the numbers of applicants are more than 20, shortlisting is done through the Design Aptitude Test (DAT), conducted in the first week of every Monsoon Semester. The test assesses a student’s drawing and visualization skills, observational skills, creativity, logic, and general awareness.  

Currently, the program covers two broad domains of design, Visual Communication Design (manifested through 2-dimensional products), and Product Design/Industrial Design (manifested through 3-dimensional products). To be a Minor in Design, a student admitted to the program should successfully complete a set of 5 courses (20 credits) in the recommended sequence. 

Course code
Title
Credit
DES101
Elements & Principles of Dsgn.
4
Foundation course for Design Preamble- The course intents to introduce the fundamental elements and principles of design through a series of lecture and studio session. Introduction: Understanding and defining design - range of understanding from multiple perspectives; Evolution of design as a field of study- influence of art, craft, engineering, architecture, and social sciences; Traditional, modern and post-modern understanding of design, School of Design - Bauhaus, Ulm, Design in India; Design as a creative professional career – career paths, courses and specializations. Exercises in free hand object drawing; Assignments on understanding design as a discipline and profession Study and Exploration of Design Elements: point, line, shape, form, tone, texture, sign, color-hue, value, saturation, Chroma and their relationship, color classification, color theories, color dynamics, color interaction, color form relationship; typography – type, typefaces and calligraphy, exploration of design elements in studio sessions through short hands-on exercises. Design principles: figure-ground, contrast, cropping, balance, scale, proportion, mass unity, harmony, rhythm and variety, hierarchy, pattern, Gestalts law of visual perception, golden ratio, spatial and visual relationship in composition, use of grids in visual composition, exploration through studio work like making compositions using principles.
DES111
Introduction to Product Design
4
- The course is intended to introduce the fundamentals of product design i.e. Involved methodology, different approaches as well as salient achievements in the field of product design. Content: Definition, History, Attributes of product design, Product design and engineering design, Product design methodology- Divergence, Transformation and Convergence. Different phases in product design- Problem identification, Problem analysis, design brief and specifications, conceptualization, selection, embodiment, Detailing and evaluation. Approaches in product design: Top- down and Bottom- up. Paradigms in product design. Case study of award winning designs Analysis and redesign of simple product around. Theory will be followed by practical assignments.
DES131
Introduction To Ergonomics
4
Foundation course for Design Preamble- The course is intended as an introduction to the domain of Ergonomics – the science of man – machine interface and its importance to the Design. Content: Definition and background of Ergonomics/human factors, Human machine compatibility and its limitations – physical (related to anthropometric, physiological, bio mechanical characteristics, etc.), cognitive (related to perception, memory, reasoning, motor response, etc.) and psycho- social (related to behavior, emotions, etc.), Consideration of ergonomics principles in design (work tool and equipment design, workstation design, furniture design, etc.), evaluation of work environment, tasks, equipment and work training methods. Theory would be followed by practical demonstration and assignments.
DES121
Intro. To Visual Communication
4
Introduction To Visual Communication
DES201
Colour in Design
4
Preamble- The course intends in developing understanding on the significance and applications of color in design. Students are expected to develop knowledge and practical skill through theoretical and practical training. Students are required to develop products, give seminars and submit research paper on chosen topics. The course would help in understanding the significance and the application of color in Product Design and Visual Communication. Content: Introduction to Color, Color Theories- Color Harmony, Color Context, Significance of Color, Physical Responses; Color Properties- Hue, Value & Intensity, Color Principles, Color in Art & DesignWhat is Design, Color Value and Intensity in Product Art & Design, Aesthetics in Design, Modern Art & Design- Readymade, Architecture & Design, The Bauhaus, Influence of Bauhaus on Modern Design, Minimalist Approach ; Piet Mondrian’s ‘Pure Plastic Art’, Color Perception- Color Illusion, Application in Art & Design; Psychological Perception of Color- Color can show- dimension, weight, movement, temperature, identity, old or new, intrinsic value, appealing or repulsive, acceptance or rejection, fashion and emotional effect; Color stimuli- Color reaction in food and visual reaction; (taste); Color reacts (psychological), Color Visibility, Color Communication, Color and Society, Color in Nature, Color and Emotion.