| Department of Design

Minor in Design

Credit Requirement


Total Credits


CCC + UWE credits

Course code
Elements & Principles of Dsgn.
Foundation course for Design Preamble- The course intents to introduce the fundamental elements and principles of design through a series of lecture and studio session. Introduction: Understanding and defining design - range of understanding from multiple perspectives; Evolution of design as a field of study- influence of art, craft, engineering, architecture, and social sciences; Traditional, modern and post-modern understanding of design, School of Design - Bauhaus, Ulm, Design in India; Design as a creative professional career – career paths, courses and specializations. Exercises in free hand object drawing; Assignments on understanding design as a discipline and profession Study and Exploration of Design Elements: point, line, shape, form, tone, texture, sign, color-hue, value, saturation, Chroma and their relationship, color classification, color theories, color dynamics, color interaction, color form relationship; typography – type, typefaces and calligraphy, exploration of design elements in studio sessions through short hands-on exercises. Design principles: figure-ground, contrast, cropping, balance, scale, proportion, mass unity, harmony, rhythm and variety, hierarchy, pattern, Gestalts law of visual perception, golden ratio, spatial and visual relationship in composition, use of grids in visual composition, exploration through studio work like making compositions using principles.
Introduction to Product Design
- The course is intended to introduce the fundamentals of product design i.e. Involved methodology, different approaches as well as salient achievements in the field of product design. Content: Definition, History, Attributes of product design, Product design and engineering design, Product design methodology- Divergence, Transformation and Convergence. Different phases in product design- Problem identification, Problem analysis, design brief and specifications, conceptualization, selection, embodiment, Detailing and evaluation. Approaches in product design: Top- down and Bottom- up. Paradigms in product design. Case study of award winning designs Analysis and redesign of simple product around. Theory will be followed by practical assignments.
Introduction To Ergonomics
Foundation course for Design Preamble- The course is intended as an introduction to the domain of Ergonomics – the science of man – machine interface and its importance to the Design. Content: Definition and background of Ergonomics/human factors, Human machine compatibility and its limitations – physical (related to anthropometric, physiological, bio mechanical characteristics, etc.), cognitive (related to perception, memory, reasoning, motor response, etc.) and psycho- social (related to behavior, emotions, etc.), Consideration of ergonomics principles in design (work tool and equipment design, workstation design, furniture design, etc.), evaluation of work environment, tasks, equipment and work training methods. Theory would be followed by practical demonstration and assignments.
Intro. To Visual Communication
Introduction To Visual Communication
Colour in Design
Preamble- The course intends in developing understanding on the significance and applications of color in design. Students are expected to develop knowledge and practical skill through theoretical and practical training. Students are required to develop products, give seminars and submit research paper on chosen topics. The course would help in understanding the significance and the application of color in Product Design and Visual Communication. Content: Introduction to Color, Color Theories- Color Harmony, Color Context, Significance of Color, Physical Responses; Color Properties- Hue, Value & Intensity, Color Principles, Color in Art & DesignWhat is Design, Color Value and Intensity in Product Art & Design, Aesthetics in Design, Modern Art & Design- Readymade, Architecture & Design, The Bauhaus, Influence of Bauhaus on Modern Design, Minimalist Approach ; Piet Mondrian’s ‘Pure Plastic Art’, Color Perception- Color Illusion, Application in Art & Design; Psychological Perception of Color- Color can show- dimension, weight, movement, temperature, identity, old or new, intrinsic value, appealing or repulsive, acceptance or rejection, fashion and emotional effect; Color stimuli- Color reaction in food and visual reaction; (taste); Color reacts (psychological), Color Visibility, Color Communication, Color and Society, Color in Nature, Color and Emotion.